Meta descriptions are an effective tool for ensuring your small business website to be found via search engines and clients.
In the event that you need more individuals to discover your business, you need to have in the first place a solid site. It’s the place most clients start—and end—their scans for neighborhood products and services
Any site that’s getting some reputation will have a solid meta description to go with it. A meta description, which shows up on search engine results pages gives a short summary of your website. It helps searchers know whether your page has the info they’re searching for. Since there is a large meta description for each page of your site, it is your most consistent bit of content. Search engines rank (meta descriptions) intensely on consistency and frequency, and consistency is the thing that drives your results.
These are rules for improving the meta description for your small business website:
- Incorporate the basics. Your meta description should tell searchers what you do, who you do it for, and where you’re located.
- Be specific. In the event that your meta description just says “a website company,” there’s nothing to separate your business from the a huge number of other website companies. Rather, you may indicate, “We are a website design company based in Nebraska, providing business, nonprofit groups and local organizations with complete digital marketing services.” Then, someone types in “Nebraska web design,” there’s a decent possibility your business will show up in the results.
- Keep it to one sentence. The perfect length for a meta description is 150 to 160 characters. Get to point out something like this : “We are an award winning florist located in Chapel Hill, North Carolina with 25 years of experience designing the district’s best wedding floral arrangements.”