Search engine optimization is the process of making your website more easily found by search engines. By employing techniques such as keyword research, keyword placement, and internal linking, we can increase the chances of a search engine noticing your website and indexing it. Although it’s possible to use search engine optimization to increase website traffic directly, the long-term results of search engine optimization are actually more significant, since many people will be searching for your business as they’re looking for other products or services. In the long term, the benefit of search engine optimization is that it can increase your brand’s exposure as well as your website’s rankings on search engine results pages, which can increase your conversion rate and, in turn, increase your sales. Although search engine optimization is a process that takes time and patience, the benefits will last for years to come. It’s a worthwhile investment because it can bring in many new customers. In fact, the average conversion rate for an optimized website is three times higher than the average conversion rate for a non-optimized website.