An insurance coverage agency elevator pitch is a succinct summary used to quickly describe your insurance company, services. It will feature your unique agency worth proposition, and needs to be delivered inside the time period of an elevator trip, in about 30 to one minute. This could be much harder than numerous agents might at first believe, and really should be scripted, vetted, rehearsed, and timed. The elevator pitch is a really important and fundamental element of your insurance company marketing and insurance company prospecting efforts.
An excellent exercise for agents or agency professionals is to ask a variety of individuals inside agency to share with you their particular version of the agency elevator pitch. Don’t be astonished if the pitch varies dramatically from person to person. Does the pitch properly describe your worth proposition? Does it highlight the merchandise, solutions and solutions which most useful exhibit your agency expertise? Performed the litany of pitches even seem remotely alike?
Some years back, we met using the executive staff and senior supervisors of small businesses, which in those days utilized lower than 100 individuals. I asked each one of the dozen individuals We met to supply me personally with an elevator pitch about their particular organization. Many people were taken entirely by surprise. Other people sat and thought, and struggled to articulate an elevator pitch, and on occasion even describe their particular worth proposition. The pitches we heard varied significantly.
Elevator pitches tend to be an essential digital asset for virtually any agency. They must be vetted, scripted, applied, and preached. We call it a valuable asset, since it is significant component in marketing of every agency. And each member of an insurance agency, from representative to receptionist, to customer care representative to executive staff will be able to promptly and expertly deliver their particular insurance company elevator pitch.
The sales and marketing efforts are designed upon a well-articulated and simply repeatable worth proposition, that ought to be a microcosm of your elevator pitch. If you fail to communicate your worth proposition in less than 30 seconds, or stumble whenever wanting to show it, it is time to compose it down, rehearse it and communicate your worth proposition with everybody else inside agency. As soon as this is certainly done, switch it into a 30 to 60 second elevator pitch. Training tends to make perfect, decide to try saying both these in month-to-month management conferences and sales conferences, and it’s really vital that you remember that your elevator pitch might differ centered on your target markets (P&C versus Group Benefits including).
Here are a few guidelines with regards to your insurance coverage elevator pitch:
- Be succinct – 30 seconds is way better than one minute (you might not have one minute!)
- Create empathy – as an example, “We work solely with New York contractors” or “we use transportation companies with 5 to 50 power devices” or we focus on groups between 50 and 150 participating employees”
- Verticalize – a vertical pitch is easier to separate, enabling you to much better articulate your unique pitch. “We insure restaurants dealing with their own risks.”
- Vary – “save money” and “great solution’ is something everybody else states. What exactly are your top 3, special differentiators?
- Transfer passion! You need to believe it to allow them to believe it.
- Close with a proactive approach – what exactly is the next phase for the prospect
Let’s review an example pitch, which may run 30 to 40 seconds based upon cadence:
We’ve been helping transportation companies due to their insurance coverage and threat associated needs for more than 50 many years. Every person at our agency is a trucking fleet expert, in places including hazmat, specialty cargo, certificate satisfaction, HOS, group health, and owner operator solutions. Because of our accessibility considerable markets and deep business expertise, we provide imaginative coverages in the greatest rates, and help protect our consumers’ bottom line. We understand transportation insurance coverage is one of your most significant expenses, and our imaginative protection method may help meet your unique demands. Can we put up a 15 moment conference to talk about your unique needs?
Your elevator pitch may be designed to feature business jargon to persuade customers of your deep expertise, it might highlight your most significant services, your top differentiators, or your solution centric method. Whatever your final elevator pitch includes, practice tends to make perfect, it should roll down your tongue efficiently. Remember, 30 to one minute is perhaps all you obtain before your most significant prospect walks out from the elevator, along with your chance is gone forever.