How to Launch a New Product – Digital Marketing Company

Unsure of what to launch first?

Digital marketing company

Many companies who come to us are still unsure of what to launch first.  Your company is advertising a new product, or service. You need to decide if you should create a new product, or service, that is a new revenue stream. Alternatively you may consider a re-branding of your existing product or service. You will need to use a Digital Marketing Company for this matter. 

Businesses which have had negative experience with a new product or service, or where there has been a sharp drop in customer acquisition may choose to continue with their existing product or service rather than scrapping it and going in a different direction.

Even if you’re deciding not to launch a new product or service, digital marketing can still be an excellent way to boost your brand visibility, and generate massive traffic to your website.

If you already have an existing website, you can increase your brand visibility by launching a campaign that puts your name at the eye of the potential customer, putting your product or service before the eyes of hundreds of people per day. These include features on your website that make your business easier to find, such as: Using a digital marketing company.

Content Marketing

Your website may provide your business with a platform to showcase your products and services, but in order to build trust and increase the amount of traffic, you need to have trust and good content.

If the quality of your content is poor, or you’re continually putting out poor content, people are going to have very little reason to spend money on your products or services.  AOL’s AOL search engine was able to achieve success as the premium search engine because they consistently promoted useful content and presented it to the end user.

Instead of rewarding companies for spreading the word about their products and services, it’s better that you spend money promoting useful content that will help potential customers easily find your products and services.

Gmail, Google Analytics and Google Toolbar

Google Analytics is an excellent way for you to monitor the effectiveness of your advertising campaigns.  You can see exactly which of your advertisements are achieving conversion, and where you need to tweak your advertising efforts.  The best part is that it’s not only free, but also powerful enough to legally spy on your competitors.

Google Toolbar is an incredibly useful tool that offers you a one-stop-shop of things to get done while online.  You can block websites that are failing to deliver what you’re looking for.  You can block pop-ups that are ruining your user experience.  And you can investigate the search terms that people are using, to reengineer your site to meet those new users’ needs.

Diversify Your Content

Search engines have grown sophisticated at filter out the junk and duplicate content.  You need to create content that is original and unique.  Users will be drawn to your content because it is providing solutions to their problems.  Be creative using synonyms and there keyword research tools to discover new topics.  Use this to your advantage:  if you sell Wonder View (for Awareness), then create articles, blogs, and press releases about Being aware that every little thing matters.  If you are aware that every thing counts.


SEO is a never-ending process and you cannot achieve number one overnight.  himself it takes time don’t get discouraged and be patient.  SEO is a process that takes time you must be patient and prepared to organize  strategies and techniques.  Create a plan, work it diligently and learn to ride the wave of online marketing.

You can have a wonderful website and with some SEO tips you can be on the fast track to number one rankings.  If your website is indexed once or twice a week, don’t allow it to get overlooked.  Take the necessary steps to promote it.  Use article directories, the RSS feed, blogs, forums, and all the other sources available to you.

The Internet disappearing?

Of course we all love the idea of meeting an honest to goodness, white hat, SEO expert.  Unfortunately, it’s going to be a pretty long time before you can tap into this type of expertise.  In order to succeed you are going to have to understand and practice what the top guys are doing and as well as what to avoid.

Keeping up with the Joneses

You probably noticed that the top sites have a top ranking and that their sites are Miami, Miami Miami, Miami Miami, and more.  This is because the basis for these sites is very similar.

This groups of sites could still be classified as mini-sites, even though they have hundreds of thousands of links.  It’s the linking that makes it a group of sites.  The reason those sites have superior web ranking is mainly because of the number of links and the relevance of the links to the site.

Digital marketing can work for any business in any industry.

Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way. (

How do I launch a new digital product?

Launching a new digital product is a long process that begins with creating a business strategy for your product and ends with measuring how well your product met its goals.

How do you launch a new product in a marketing plan?

The process of making a product available to the market is called product launch. A product launch is a carefully planned event that allows a company to introduce a new product to its intended audience.

How can I promote my digital marketing company?

You can promote your digital marketing company by establishing a blog and maintaining a steady stream of content. Sending out newsletters and capturing customer leads are other ways to promote your digital marketing company.

Preston Martelly

Preston Martelly

I help business owners increase brand awareness and get qualified leads using data-driven marketing online. Schedule a 30 mins discovery call to learn more about how we can take your brand to the next level. Book Now!

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